Sustained shopping

Just up the road is an organic food supermarket of the "Fresh and Wild" variety. Since my friend (no, not my only friend) no longer works there, I now feel free to make comment on the place.
Should a person enter this house of organicness, one can only feel dazed by the dreamy state of the regular shoppers, who seem to radiate social responsibility on a level which one hopes is not catching. These shoppers appear to feel safe in the knowledge that by shopping in an expensive grocers, they are doing their bit to save the world. In fact, they are a like a swarm of self righteous Sting's, from his save the rainforest days. Frightening to say the least.
As they leave, having paid prices that would make Waitrose blush (not easy), I wonder how closely they have looked at their shopping. Do they know that they have been handing their cash over to a multinational corporation, a California concern, full of concerned people with ridiculous job titles? This shop gives out an aura of being the socially responsible end of the supermarkets. This shop sells bottled water from Fiji! What are the food miles like on that? Water weighs 1kg per litre, lightweight and easy to transport it isn't. So why isn't this shop selling the stuff which comes out of the ground in this country?
You want to do good in your shopping? Buy organic if you want to, but more importantly, buy local. Go to the local farmers market if you can. If you go to Sainsbury's or Tesco's, don't buy those potatoes from Israel, they're wrecking the local environment out there and then being freighted all the way to your local shop. Buy the ones grown here. Harking back a good few years, the Buy British campaign is more poignant now than ever before. This time is about the food miles and doing good for more than just the economy. Think local.